Powerful Questions to ask to improve your customer success

Irrespective of which type of business you own, customer success is always about what outcome the customer hopes to achieve with your products and services, and how you as a company you are helping them to meet their goal.

No Customer Success = No Success.

Success of a business is not about —

  • How quick you are releasing your product versions.
  • How many downloads your app had.
  • How many employees you have.
  • How quickly you are expanding to many cities.

Success of a business is about-

How happy customers are using your product or service. Customer success is the new way to do business .

As the saying goes-

You make sure your customers are successful and they’ll make sure you’re successful.

Is your service helping customers to gain success?

This is the most important question to ask, and yes all the time. It is the ultimate thing to measure. Each feature you are implementing, each design driven decisions you are taking are they helping your customers to achieve something more? Analytics data can help you surely with user behavior and usage of a certain component, but only customers can tell what they are liking and what they are expecting from your product.

Take feedbacks

Taking feedbacks is the best way to know what a customer is thinking about you. In the reviews, customer reveal not only the good and the bad about your service, but also they provide valuable inputs which you can leverage to build an awesome business.

Which clients are going to stick around?

Ask your team. The metrics talk. You must track the usage and Listen to what your customers are saying.

See what Slack founder Stewart Butterfield said about metrics of Slack —

“But at the end of the day, only you can really determine your company’s magic numbers — the numbers that shed light on who is really using your product (and how you can get them to keep using it).”

For Slack, the number is 2,000–2,000 messages. “Based on experience of which companies stuck with us and which didn’t, we decided that any team that has exchanged 2,000 messages in its history has tried Slack — really tried it. Regardless of any other factor, after 2,000 messages, 93% of those customers are still using Slack today.”

In this post we discussed why listening to the voice of your customer is important for your business.

What has changed in the last few months?

This question can be a lifesaver.

Question your system and see did you made any improvement from where you were before 3 to 4 months? If a customer told something is not right did you made it right? If you wanted to change how your company responds to your customers are you realizing any good vibe now?

Self evaluating help us all to walk a long mile.

Are you walking an extra mile to ensure your customer satisfaction?

Are your customers liking your product or they want to love your product or they love your product? Irrespective of which stage your product has if you want your customers to brag about your product it is always about small gestures.

It’s the little things that matter”

Here are some things that can be done to improve customer satisfaction:

  • Rather than telling someone where to find it, if possible include a link to the item.
  • Apologize if the customer had to wait to reach you or the customer faced some issues with your product.
  • Asking if you can so something more for them.
  • Follow up and see if their problem has been solved and if have anything more to say.
  • Send thank you notes.
  • Tell them how important they are to you.

Finding solution

Judge a man by his questions rather than his answers.
– Voltaire

The answer lies in asking right questions and when coming across any problem asking why is best to get to the root cause.

Taiichi Ohno, the architect of the Toyota Production System in the 1950s, describes the “5 Why” method in his book Toyota Production System: Beyond Large-Scale Production . Taiichi said by repeating why five times, the nature of the problem, as well as its solution becomes clear.

when Buffer followed 5 why method following a system-wide outage in early 2014 and this is what it looked like:

5 why by buffer

Not only problem asking why can also help you understand why something is working. Ask a client why did they choose you? Ask your team why a client is sticking around? and will know which is working and which is not.

**Which questions do you ask to improve your customer success?

Secrets to get awesome customer reviews for your app

Great testimonials tell people that your product or service is awesome and existing users or customers are getting great benefits from it.

While talking with entrepreneurs and growth hackers the question I came across most is, how to get awesome genuine testimonials from customers? In the very beginning in case of mobile apps, it starts with friends providing reviews and then users also come along and changes in the rating start and it starts to impact your download counts. So how to get good reviews and how to get more reviews to determine your product path is we are going to discuss today at RedElegant.

Why are reviews so important?

Customers mostly believe other customers. So it is important that you get reviews from your customers and yes the more the positive it is best.

90% of participants of a Zendesk survey claimed that positive online reviews influenced their buying decision, and 86% was influenced by negative reviews.

When an infinite number of reviewers share their opinions online, word-of-mouth miracle takes place which increases the potential business exposure and increases traffic as well as sales. So reviews especially positive reviews are so important for the businesses.

How to get reviews

This is one of the most sought after question from businesses, especially startups.

The best way to get reviews is to ask, and the best time to ask is after the customer is satisfied.

Timing matters

Unfortunately, I saw many apps seem to prompt for a review almost immediately upon being opened when there’s basically 100% chance that I have something in my mind that I want to do in the app and off course reviewing the app is not one of them (as I don’t know how the app is, yet).

Let’s see how different businesses are taking reviews-

  1. If you noticed some good gaming apps you will understand. Right after you scored 5* in a match or after winning a war they ask you to review the app, and as the user is happy, then the most probability is that they will provide the review and also might be a good one.
  2. Most apps use intelligent pop ups after app users take some action. The popup reveals itself after the app user does some action for nth time, like — reading 30 news article or after creating 25 posts or simply open the app for say 50 times after signing up first.
  3. E-commerce platforms ask for review once the delivery takes place and customer get to see and try out the item just purchased.

Fast customer service

Even if your product has a problem most users understand that and what matters is fast and good customer service. As fast you will respond to the customer emails or reviews you will be appreciated.

Resolving the customer problem fast will result in more satisfaction. Whatever problem they ever encounter they will know the problem will be sorted quickly and that believe is essential for brand building.

When addressing users for Basket I noticed it practically. A prompt reply is always appreciated and assures customers that we are serious about them.

Addressing the bad reviews

More people share the bad experience and fewer people share the good experiences with others. So remember to address the bad feedback fast.

Bad reviews are gem. They help you to build a great system. Listen to them.

Once you get a bad review, thank the customer for the information, examine the problem and resolve it. Most of the time you can turn a negative review into a positive one if you act quickly. Isn’t it feels awesome when people get delighted and tell on their own that they will recommend our product or service to others?

Number of reviews matter

Even if you are providing the best product or service, some people will complain. Some will not bother to change the previous bad review even after you addressed the issue. So your goal should be a large number of reviews and if you provide good service more people will rate you good and it will help you to remain at the good position.

Insert feedback buttons or link of App store in the support e-mails, so that customers can leave a review straight away.

Make it easy to leave reviews

When everybody has time constraints, you must make it easy for customers to leave a review. Asking for review with popup and when you want to do a small survey, try to keep them concise so that users can just tap some numbers and can hit ‘send’ button, if a customer wants to leave you some message as feedback they can provide it too, but as much simpler that much better.

We all like easy stuff! Right?


The art of getting reviews is to asking in proper time and making the process simple. Using good UX you can easily get there but you have to keeping pushing yourself. I would like to hear your experiences, what unique or different things you did to get some awesome user reviews. We all might learn a thing or two from each others experience.

We help people with Mobile app UX assessment. Let’s have a 15 minute quick call.  schedule the call.

How customer advocacy can skyrocket your revenue

increase word of mouth with ux

Customer advocacy lets you leverage your most loyal customers as brand ambassadors to build brand awareness, drive sales, and increase revenue.

According to the Nielsen Global Trust, 92% of people trust recommendations from friends and while 70% people told they trust online consumer reviews, making online reviews and testimonials the second most trusted source in influencing buying a product.

influencer marketing

CAC is comparatively low for referred customers

Customer Acquisition Cost is comparatively low as costs associated with customer advocacy programs is normally very low comparative to advertising costs. Satisfied customers amplify the reach of your product so much and so easily that their friends and family come to you with a wholehearted intention to buy your service minimizing Customer Acquisition Cost and maximizing customer success effort.

Less fighting over price

Referred customers already know who you are and how your product or service is helping the person who advocated for you. So, they are less likely to fight with you over cost. As they have been referred by someone they trust, they also trust the price and the value they are going to get from your product or service.

As a business, you will be happy to get the desired price and can happily provide quality service to the new customers so one day they can shout for you with confidence.

Word of mouth generates 2X more sales than paid advertising

word of mouth marketing

According to McKinsey & Company, word-of-mouth influences up to 50% of all purchasing decisions, making it the primary deciding factor in buying. Especially in the developing market when a customer is buying a product for the first time or the product is relatively expensive, the word of mouth is very much influential.

Today when some customers even create websites or blogs to praise or punish brands, product reviews can create a storm in social media, you can imagine how much important it is to create product and service experiences that your customers love.

Customer advocates are normally recurring customers with high LTV

Happy and loyal customers don’t end referring new people also they are recurring customers most of the cases. A happy customer is an asset to the company and they can do wonder to your business. While making new customers good care must be taken to the old customers.

How UX helps in customer advocacy

UX helps a lot in CX, i.e. customer experience. If you are using technology to help your customers and they are getting touched by your software or hardware to make something happen, the UX is the most important factor. The customers must have continuous good experience with the product to give you 5* in Appstore or talk about it in social or just keep recommending.

Customer satisfaction is the backbone of a business

Harnessing word of mouth can deliver a sustainable and significant competitive edge few other marketing approaches can match. On the long term advocacy of happy customers ensures the constant flow of quality customers who most often become recurring customers and let you make more profit.


Want to discuss how can we help with CX improvement with the help of UX? Let’s schedule a 15 minute call by clicking this consultation link

How to Improve User Ratings on App Stores

how to increase appstore rating

A positive user opinion plays a major role in purchasing decisions of people, be it movies restaurants games or apps. Essential ingredient for ASO (App store optimization) is a positive user sentiment. It directly influences app’s visibility and search results in app stores, aka app ranking.  App rating in turn will have a bearing on how many users download the app or game. Before downloading an app, 90% of the visitors take into account its rating and reviews in PlayStore.

How app rating impacts?

A higher average app rating is a key indicator and aspect of any app’s success. With millions of apps in the stores today, users are spoilt for choice and convincing them about a particular app is an uphill task. One will need a lot of positive reviews to give the much-needed boost to the app.

You must remember that a product cannot and will not always have only positive user rating/reviews. Users vary and so does their ratings and reviews. They may be disappointing, confusing or both for app developers. So here is how to improve your rating on app store.

Good reviews also allows your app to be in the top during a PlayStore search. It is quite understandable why the AppStore search result takes reviews into account. It means when you are loosing positive review in turn you are loosing new AppStore audience too.

Develop an outstanding product and improvise.

First and foremost is develop an app which is clear and appeals to the fundamental values of the user or maybe solves a need. Successful apps appeal to the core values. For e.g. Through Skype people can video chat, Google Maps help in getting to places faster by suggesting fastest routes, Facebook helps in connecting with friends and distant family members. Additionally, for positive ratings to flow the app must function well. Constant updates and working on improving user experience is mandatory for this.

User ratings and reviews should be used as a trigger to improvising the app. Debugging the app is of utmost importance as bugs spoil the user experience. Sometimes these reviews lead to new ideas for future roadmap. Empathising with the user is necessary as excellent customer support can change a negative rating into a positive one.

Seek feedback – be proactive, not annoying

App users usually will not leave a review on their own accord, and the people who do write are the ones who have had a bad experience with your app. Hence the quickest and easiest way to get your app review is to simply ask. By asking one is assured that negative rating stay away from the product page.

Many developers err big time by bombarding the users with pop-up requesting rating each time they sign into the app or game. This can be quite annoying, leading to the user rating badly. The key is asking the right person at the right time. One should ask for feedback from the most engaged and happiest user.

 Ask for app rating at opportune time.

Asking for rating/reviews too soon is a common mistake which most app developers make. For many, time is needed, to fully understand and navigate through the app before they start using/enjoying it.

Asking any time before this will only lead to negative feedback. Timing is crucial, like you can ask for reviews/rating when a user has successfully completed a particular level or unlocked a new feature or just achieved their personal best. The time when they are riding on a wave of success about using the app or game, is the right time to ask for review/rating.

Having a app rating system in place helps you to reduce negetive reviews, capture user feedback and improve overall app ratings.

Showcase the benefit of their ratings

Everyone likes to feel important and be part of something big. Make the app users feel important and helpful by showing them how their rating and reviews are helping you achieve the bigger picture. Show them how their reviews have been helpful in improving content, new levels, functionalities or product as a whole.

Use incentives for app review.

In order to zing up app review numbers one needs to think beyond displaying app review pop ups. One must try and engage the users to leave a feedback by incentivizing them. For example, users can be rewarded with a booty of in-app currency or goods, discount or any other special content.

Social media as a medium to get feedback.

Social media communities are by far the most powerful these days. This power can be leveraged if there is a strong community built around the app, to increase the number of installs thereby rating of the app. Also, existing fans can be asked to rate the app.  Users can be asked to rate and review the app through social media accounts. Smart developers create a path for social media sharing and garner most through word of mouth marketing.


   Some Final thoughts about User Rating and appstore ranking

The harsh reality is that user ratings matter a lot. Poor ratings not only damage AppStore rankings but also have a bearing on the overall visibility of the app, which means less user conversions because of poor ratings. On the other hand, a high average rating, will ensure better search rankings, increased visibility on the stores, more downloads and better revenues.

A good time to start thinking about getting user reviews is… yesterday. At the moment of launch of an app, you can already ask friends and family to rate your app so you get a head start at launch. But you should never stop working on ratings moreover, because there are relatively easy ways to take care of it.


Want to discuss your application improvement with us? Let’s schedule a 15 minute call by clicking this consultation link

How software is changing the transport industry

transport and fleet management software

We don’t commute to work on horseback anymore. Every mode that we use to get us from one place to another on time, safely and comfortably is transport technology.

How software is working in transport industry

Advancements in transportation technologies is in the midst of a revolution. Its transforming the planning designing, constructing an operating transport systems. It’s used by transport companies to keep track of traffic, accidents, collect tolls, to report on-board vehicle performance monitors, real-time transit arrival information, and a host of another services that were unfathomable a generation ago.

Chauffeur industry, fleet industry, Logistics industry is doing heavy and intellectual use of software to advent their business.

What you can do with Fleet management softwares and chauffeur management softwares?

As each business operates in different ways, the software also need to tune to the need. Custom software ensures you get to run your business in your way. The scope is versatile but the common elements are as follows which will help you to run your business smoothly.

Vehicle Route Planning

Vehicles and sometimes drivers are equipped with sensors which communicate with GPS services to advise us the best route to be taken, which is then displayed on a head-up display that physically directs the driver along route.

In the niche chauffeur industry where the controllers are planning an event or a business or emergency travel, route planning is very essential.

Easy document maintenance

When you are a fleet management company you must keep track of your vehicle and driver documents. Not only just store, but now the trucking softwares does the work for you by notifying you about any expired documents in advance. Cloud based systems now also can alert the vehicle owner or the driver about the documents to be expired. Auto deallocated from a job also happens to ensure there will not be any problem.

Ongoing job track

With google maps integration you can live track any ongoing job through your transportation software admin section. It makes your job easier as a fleet owner or as a chauffeur company.

Clients can also track the fleet covering their job. A transparency takes in place, in turn helps you to maintain a good customer relationship.

Job tracking with GPS


Increasing client comfort

When you are serving any VIP client, it is easy to keep track of the person’s customized demand. Softwares automatically keep things in front of you so that when ever the person travels with you, you know what to do.

Booking management

You clients can easily raise booking request. Use of booking widget and client booking portal facility can give you an edge over competitors. Even having a client focused app might let your business have an added advantage as most person now-a-days feels comfortable to do bookings via mobile.

chauffeur booking widget

Invoicing management

Business means cash flow and obviously invoicing comes in place. You might have different commission structure for drivers or different rate chart for clients. Custom software allows you to do billing management comprising with various custom needs.

Different clients has different billing cycle. Good chauffeur management or fleet management software allows you to maintain different billing cycle for each clients.

Benefits of a good transport management software

  1. Reduce operating complexity.
  2. Provides clarity in your business.
  3. Make clients happy.
  4. Increases efficiency of the admin team.
  5. Reduces chance of the minor mistakes.


Let’s schedule a 15 minute call by clicking this tech consultation link and find out how can we help your business with a custom software. 

Best action plan for customer satisfaction

how to increase customer satisfaction

Customers are the most important part of any production. So customer satisfaction is also a key point that the producers look for. Customer satisfaction (often abbreviated CSat) is a term frequently used specially while marketing a product. It is a measure of how products and services supplied by a company meet or surpass customer’s expectation. Customer satisfaction is defined as the number of customers whose reported experience on the products or services exceeds specified satisfaction goals.

Why are the customers not satisfied?

Being a production unit you might often think that why customers go away silently or switch to other competitors. This is because of our customers are not fully satisfied with your product or your service. The basic reasons why the customers are not satisfied are:

  1. Not keeping promises is one of the major reasons for unsatisfied customers. Some promises sound great but if they have not been kept, may lead to multiple complaints, distrust and switching to competitors.
  2. Poor Customer Service is a barrier in maintaining a cordial relation with the customers. When customer service representatives are not trained properly or keep customers waiting for a long time and do not resolve issues, this is called poor customer service.
  3. Poor staff training:

    Bad training leads to calls or chats being transferred from one agent to another. There is nothing more irritating for a customer to get transferred from one CSR to another and repeat the same story again and again.

  4. Rude attitude of the staff:

    Sometimes bad attitude of the support staff, inability to listen and interrupting customers may become one of the main reasons for your customers to complain publicly.

  5. No Omni-channel Customer Service:
    If your customers do not see convenient ways of getting in touch with your team regarding their questions or complaints they started contacting your competitors. Resulting the world knowing about their bad experience with your company.
  6. Grey pricing model:

    Keeping some of your fees hidden and uncovering this in the middle of purchasing process is a frequent reason for a human to complain. Therefore hidden cost is a big point of dissatisfaction for the customers.

  7. Low product or service quality:

    If you promise high quality of your products or services and what you deliver is of lower quality, and then be sure, your customers will share this bad experience publicly and most likely complain in social media networks.


Customer understanding methodologies( client satisfaction surveys)

In order to provide the best customer service, you must follow certain researches and analytical works, such as:

UX analysis (user experience analysis)

User Experience is what a company has to keep in mind before planning any strategies. You must keep in mind whether the interface you are planning for is acceptable and interactive for the customers or not. If the customers are unable to use your interface or unable to share his/her experience then it might stand as a negative impact for you. A negative user-experience definitely affects your company or the project and so analyzing the user’s perception is the main priority.

NSP (Net Promoter Score)

Net Promoter Score is a management tool that can be used to understand the loyalty of a company’s customer relationships. The Net Promoter Score is calculated based on responses to a single question: How likely is it that you would recommend our company/product to a friend or colleague? The scoring for this answer is most often based on a 0 to 10 scale.
Those who responds with a score of 9 to 10 are called Promoters, and are considered likely to exhibit some value-creating behaviours. Behaviours  such as buying more, remaining customers for longer, telling other prospects about your business and so on. The customers who respond with a score of 0 to 6 are labeled Detractors, and they are believed to be less likely to exhibit the value-creating behaviours. Responses of 7 and 8 are labeled Passives, and their behavior falls between Promoters and Detractors. The Net Promoter Score is calculated by subtracting the percentage of customers who are Detractors from the percentage of customers who are Promoters.

Customer Effort Score (CES)

Customer Effort Score or CES is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is the number of customers, or the percentage of total customers, whose reported experience with a company, its products, or its services  exceeds specified satisfaction goals, mostly measured in ratings.

On a five-point scale, “individuals who rate their satisfaction level as ‘5’ are likely to become return customers and might even evangelize for a company. A second important metric related to satisfaction is willingness to recommend. This metric is defined as “The percentage of surveyed customers who indicate that they would recommend a brand to friends.” When a customer is satisfied with a product, he or she might recommend it to friends, relatives and colleagues.

In-app feedback of customers

In-app feedback is a fantastic way to gather impactful, relevant information from people as they use your product. If used properly while development of android app or an iOS app, it will help you get to know your users mind easily.

How to improve customer satisfaction

As a production unit, you must not only try to satisfy the customers but also try to improve their satisfaction through the following ways:

  1. Improve the product or service quality is the most and the best way to increase the customer’s satisfaction level.
  2. Then, we must do a thorough analysis of the data of the target customers. Customer’s details like contact information, preferences, expectations and problems must be given proper attentions.
  3. After doing the analysis, you must try to fix the problems as soon as possible and give the customers a proper assistance so that they keep favoring your company.
  4. Other than just solving the problem, it is also advisable to maintain a good and healthy communicate with customers so that they can give you proper feedback about your product/service.
  5. It is also essential to acknowledge the customer’s effort.


With so many software based products and internet communication, proper interaction with customers through various touch points of a customer journey is very important.


What is Customer Effort Score

Though there are a number of ways to measure the customer satisfaction, yet most of them follow a simple survey. Here we’ll discuss about Customer Effort Score (CES), a popular methodology for customer satisfaction.

Customer Effort Satisfaction is a form of survey done by the company to determine the satisfaction or the experience of the customers with the company.

It is many a time witnessed that customer’s given experience is a better indicator of customer loyalty that simply measuring direct customer satisfaction. This makes CES a popular methodology accepted by most of the companies.

When to use CES?

CES can be used to measure the overall experience someone has with your company, but because the question indicates a separate and isolate user experience, it is most often used to measure service or product level issues. Therefore most of the companies use CES surveys just after a customer service action or perhaps immediately after reading an article or any writing to know how effective or helpful it was on the customers (readers).

How Customer Effort Score works

CES asks customers specifically to rate the effort level that the company has put into resolving any particular issue. So it doesn’t make sense to send it at regular intervals. Rather it would be best to send CES surveys only after specific service or the resolution of any issue. CES surveys must be conducted among those customers who had recently contacted your company for any trouble shooting and you have just resolved their issue, so as to know how much effort it took on their part to reach you for a solution.

CSAT differs from CES on the ground that it generally gathers information about the customer’s satisfaction with your business as well as specific touchpoints. CES is concentrated on a specific event or a circumstance instigated by the customer.

Though CES survey topic may vary as per the content of the event, yet it has to be immediately after the event. CES is measured by sending the customers an automated post interaction survey asking them to rate, or give opinion on a specific statement on a defined scale, depending on the interaction they had just completed.

Some pros and cons of CES

Some pros include:

  • It’s the strongest predictor of future purchase behaviour.
  • It’s a strong predictor of referral likelihood, as 81% of customers reporting high effort say they would speak negatively about the company to others.
  • It’s highly specific and actionable.

Some cons include:

  • Does not provide information regarding the customer’s overall relationship with your business.
  • Lack of segmentation by type of customer.

How to get most out of your software outsourcing

benefits of software outsourcing to best software development companies

Today globalisation is at its peak. Most of the enterprises and start-ups are looking forward to gain competitive profits with minimum costs, and enhanced customer service with maximised efficiency. But implementing these goals within a limited budget is all that worries us. Many businesses are operational heavy and want a tech partner. Software outsourcing is a solution to all this.

What does ‘software outsourcing’ mean?

When an organization hires a third-party individual programmer or an organization to get services related to software development that situation is termed as software outsourcing. By handing out essential business processes over to a specialized third-party, companies are then able to manage even the most complex tasks.

According to current statistics, at least 60% of the total outsourcing market is comprised of IT/software workers.

Why does one need to hire a software developer?

Today, in this digital world, it is hard to find a business without any software service. Thus software companies are increasing and Companies can cut out the cost significantly by outsourcing the software development services.

With agile software development, right now the best software companies are helping the businesses with rapid prototyping and lean software development is happening. In this way businesses are able to launch the product quickly in phases and making business process outsourcing a viable option.


Benefits of outsourcing software development

Having full time in-house UX/UI designers and software developers is costly. Quality software design and development is often a team effort. To make a quality application design and development most of the cases engagement of minimum 5 people required.

The cost of hiring a software developer is far higher than outsourcing abroad. The current business environment requires high-efficiency in order for a business to stay competitive. In order to stay ahead of the competition, managers today must use multiple strategies to increase productivity.

The managers also try to reorient the entire organizations with the goal of making them lean and flexible to customer needs and to allow quick response in the business environment. Outsourcing is one of the strategies that managers use to meet these goals.

The objectives of software outsourcing are as follows:

1. To reduce operating expenses and increases flexibility

Perhaps the most obvious benefit of outsourcing development is cost reduction. The fact that you don’t have to buy software making equipments and other supplies means that the overall cost is drastically reduced. Business owners mostly appreciate the opportunity to hire an outsourcing company only when needed. This reduces the pressure of having to sustain a long-term employment.

2. To focus on core business processes

In a company, where staff is overloaded with work, software outsourcing can help to manage software development so that the staff can focus on other key business functions like marketing, content management, customer service, and other essential services. Hired tech company act as a technology partner who in each turn analyze your product, improve and keep delivering. This helps your customers and employees to be happy with the functional system.

3. To save time

Software outsourcing offers lots of potential software developers to complete a work within the fixed deadline. Leaving the technical ability to the software outsourcing developer is the best way to enhance productivity without compromising the quality.

4. Getting experienced people on board

The best software firms consists of experienced people from various domains and comprising various capabilities. Hiring a firm means you are getting one the best minds on board. They will work together to build a quality product which will support your business and in turn will let you make more profit. This is one of the best benefit of outsourcing.  

The drawbacks of outsourcing software development

There are a few drawbacks of getting linked with a n outsourcing software developer. They are as follows:

1. Lowered Quality of Service

At times the company might face low efficiency from the developer, particularly when they charge much lower than the existing market prices. Cheap is not a solution. Quality work doesn’t comes in cheap. So whenever you go for a cheap solution, beware.

Everything that shines is not gold. Many people doesn’t blink an eye when they see that in cheap he is getting a working software. But you must, as in background they are so much to take care of if you want good user experience, security and integrity, especially in long term.

2. Miscommunication and mismanagement

When hiring an outsourcing developer from abroad, there is a difference in language, culture, and time, and this can create challenges for both parties. If not properly handled, then it might result to misunderstanding and can lead to frustration and low performance.

Good software companies always use proper tools for documentation, task management, communication, bug tracking, code management. All tools comes with a price along with maintaining a process takes effort but yield result in long term.

3. Risk

When working with a software developer there are always risks involved. In the case of software development, the company expose confidential company information to a third-party (the outsourcing software developer) and trust them to use it appropriately. But in this event the company itself might suffers a leak in their database.

I always advice to maintain proper NDA to avoid any unfortunate situations. Though most of the times if you go to good firms, this type of situations doesn’t happen as they also a reputation to maintain.

How to choose an outsourcing Software development company?

Generally, the quality of software depends on the provider you choose to work with. In an ideal situation, the developer you hire will bring vast experience of work on software for a variety of companies and industries.

Follow this guide to choose an efficient outsourcing software developer or designer:

  1. Note down the facilities they provide for further better evaluation.
  2. Check the agency’s reputation in review sites. Sometimes for new companies if not review is available, ask for recommendation from companies they had worked for and have a talk with them if possible.
  3. Check whether your outsourcing software development firm worked on latest technologies. Though always latest is not the best, but you have an interview with them to know about process and approach.
  4. Learn the cultural basic as the cost of some services tends to increase when you hire developer from certain countries, and the opposite is also true.
  5. Ask to see the products they’ve developed in the past because it’s easy to fall for vague declarations as many outsourcing software developers tend to exaggerate their accomplishments and go a long way to draw links between them and large companies when possible.Asking for demo is best. You can come in screen sharing session and can see the works they did.



Consider all the above factors carefully when you choose an outsourcing software developer, and remember the more time you spend examining their work, the more chance you have for better output. Once you decide on a particular agency, read the contract carefully and politely ask to add, remove or change anything that you don’t like.

Trust is a huge thing and don’t fall for cheap. See their process and approach and go for part payment.


Want to outsource your software design or development? Let’s schedule a 15 minute call by clicking this consultation scheduling link

How business Intelligence software can help you to improve KPI

kpi business application development

Business Apps which are also known as business software plays a huge role in KPI tracking. In any organization, key performance indicators are the most essential element in understanding any problem and growth. A proper KPI business intelligence software can help your organization to properly define, design, monitor necessary workflows and identify problems way before.

Why is KPI tracking important for your business?

A Key Performance Indicator (KPI) is a measurable value indicative of how successful a business is or how successful it is in achieving its business objectives through the various activities (projects, events, products etc.) it engages in.

Devising an effective and balanced KPI scorecard for your business

A KPI should describe the process of strategy execution. Effective KPI metrics are based on a model of workforce success that is comprehensive mutually exclusive, and only minimally redundant.

Businesses have the incorrect tendency to measure the easy things many times and the most difficult things rarely. Many firms measure financial metrics like the return on sales (ROS), return on assets (ROA), return on net assets (RONA), and return on invested capital. While these are important, it addresses the outcomes for only one set of stakeholder, the investor. However, an organization impacts multiple stakeholders like customers, employees, regulators. In the long-term, a profitable and sustainable growth of businesses rests on excelling in all these areas.

How can a business software help you?

An organization needs to keep track of many activities in parallel with various departments. In business, KPI activity tracking comes in many ways, such as-

  • Are the people aware of all the responsibilities in terms of paper filings?
  • Are the administrative works are happening as per schedule?
  • If there is a backlog from where it is started?
  • Which department is lagging behind?
  • Can we achieve the target this year in terms of quality?

Having a custom KPI business software helps you to always remain in a commanding and knowledgeable position to sort things out quickly.

Benefits of a KPI Business analytics application

  1. Reduces communication gap.
  2. Reduces unnecessary meetings.
  3. Monitoring departments or a project becomes easier.
  4. Quality control becomes easy.
  5. Reduces the chance of failure.
  6. Problem identification becomes easy.
  7. Most importantly, it helps you to identify a disaster way before it is gonna happen.
  8. All associated persons automatically remain in a loop.
  9. Increases consistency in co-workers.
  10. Helps to create a benchmarking.

How RedElegant is helping in developing KPI BI software?

With our vast experience in encountering several businesses founders and key persons, we understand the different aspects of each business and we quickly identify the requirement. Based on the requirement we help them with UX focused design of the KPI system and development. We also discuss the balanced KPI scorecard design and implementation in a secure environment.

Platform support

  1. Web application:
    In a business application development, web app works best as it gives you a larger visibility of the organization.
  2. Mobile Application:
    RedElegant has developed business mobile app solutions that work exclusively for KPI understanding. A mobile application is best for the Managers who travel frequently and need to keep an eye on the metrics.

The process of KPI business app development

Like any other software development, business analysis application development also takes place in a certain process. We at RedElegant work on agile methodology keeping in mind where segmented waterfall is necessary else mostly scrum. Our Typical process is as follows –

  • Sign NDA
  • Requirement gathering and analysis
  • Discussing with the client, providing suggestions
  • Make roadmap and project plan
  • UX analysis
  • UX/UI design
  • User testing
  • Feedback gathering
  • Technical architecture design
  • Development as per the roadmap
  • Quality analysis
  • Security testing
  • Release and iterate

Read here our full business app design and development process

The available data from KPI is vital for providing direction. Running a business without monitoring key metrics is akin to sailing a ship without a rudder. We help you to employ them and make sure your ship, or fleet, knows where it is and where it is going.


Want to discuss your business application development with us? Let’s schedule a 15 minute call by clicking this Tech consultation link

How can Firebase boost your application development process

app development with firebase

Firebase is a great platform to publish an app. We at RedElegant have done multiple projects on firebase platform and we are loving it. We are sharing our experience to help you understand why should you go with Firebase while application development for your business. Here you can see list of all Firebase products.

Firebase Offerings

Like a development framework, firebase offers almost everything. Be it database/storage/function builder. Firebase got it all. This offerings minimize 3rd party integrations, helps the application to remain lightweight and reduces development time drastically.

Firebase runs on MongoDB

Firebase runs on MongoDB. MongoDB is a NoSQL database which now a days is widely used. Be your app small or large, MongoDB can handle anything. A good point to trust Firebase for database.

Firebase CDN

Its CDN is good like others. Like Amazon S3, Azure CDN or Cloudflare. We at Redelegant used many CDN for web and mobile application development and we are very happy with the Firebase CDN.

Services like socket

Firebase has lots of services inbuilt like the socket for real-time communication, ads for generating revenue, notification services. Just a couple of lines and you are set to send notifications to your users.

Firebase function builder

Firebase also introduced a function builder area where you can write your custom functions. Be it an excessive checking, validation, secure external API calls, you can have it there. You need to write on the typescript. Angular native developers are familiar with writing in typescript.

So whenever you choose to go with Firebase, having previous experience with typescript is helpful.

Supporting cross platform app development

Firebase can help you to build cross platform.app. it supports web, android, iOS. For web it requires node.js programming. Though theres some unofficial integration of firebase with other language.

Good Angular js support

If you use angular.js as your frontend language, then Firebase integration is as easy like a knife through butter. Angular and Firebase can be very smooth and effective while working together.

Firebase helps in quick development

Firebase boost development speed. With ready code and awesome official documentation, building apps on firebase platform is simple..theres a vast exaMple for almost anything makes it much easier for developers to avoid glitches

Firebase helps with financial and usage analytics

Firebase has a lots of utility tools like it has its own statistics tool, crash detectors, revenue calculator.

Statistics tools:

Helps you to understanding your app usage. You can easily see how many people is using your app, how they are using  the app, how many user are currently online, etc.

Crash analytics:

Crashlytics helps developers to understnad crash point and help to stabilize the app by rectifying the problems in new releases.

Revenue calculator:

If your app is a paid app, Firebase lets you keep an eye on the revenue. You will be able to understand how it is happening, what to improve.

Advantage with scalability in firebase

You don’t need to worry about server overload, scalability etc. Firebase server model auto expands to accommodate more users based on need.

Just publish the app.and relax. Give stress on further development, customer success, support. Firebase will take care of the scalability automatically.

Development friendly pricing

Firebase has simple pricing. Firebase owned by Google and it offers a simple pricing model and it is also pocket-friendly. The pay as you go model helps you to scale along with your user base.

We can help you with application development with Firebase. Let us know your project idea and we will help you to decide if Firebase suits your project and will help you to design and develop it.


Want our help building your app with Firebase or not sure you should go with Firebase or native technologies? Schedule a 15 minute call with us by clicking this Tech consultation booking link